Academy Award-winning actor and longtime environmentalist Leonardo DiCaprio is teaming up with LØCI, a vegan and cruelty-free footwear brand. In a statement, the actor said, “I am a proud investor in LØCI, a brand dedicated to minimizing its environmental impact, and centered around creating cruelty-free, ethical footwear.” The impact-driven brand repurposes recycled plastic to create its footwear. Each LØCI shoe is made from 20 plastic bottles and drives plastic materials away from landfills and oceans. To date, the brand has removed nearly a million plastic bottles from being dumped in landfills and oceans. Are you more likely to buy a product that is good for the environment than one that isn’t? What if it cost more?
