Gwen Stefani on Launching a Beauty Line in Your 50s: “It Can Be Quite Scary” Gwen Stefani didn’t get support from many, including her father who told her not to launch her GXVE beauty line. “Everyone was saying, ‘Don’t do it, Gwen! Just go sail away to Oklahoma and make out with Blake. Don’t work anymore.’ But I feel if I’m not creative in some way, that’s my purpose. I have to do that.” Stefani has been in love with makeup since a child. She used to play in her friend’s mother’s Mary Kay stash. She worked at makeup counters as a teen and eventually became a spokesperson for L’oreal, Urban Decay, and Revlon. “Starting a beauty line is quite scary in your 50s,” says Gwen. “It’s like, ‘Okay, now I gotta put my face out there more? [But] I don’t care. I know that there’s young girls that wanna learn from me, that can learn from me; there’s women that are my age and older that are gonna learn from me, and that’s my time to give back.” How old were you when you began wearing makeup?