Frozen pizza is becoming a staple. New data from marketing solutions company Vericast reveals that 13% of recent pizza restaurant guests are “trading down” to frozen or non-restaurant pizza, due to inflation. Vericast says frozen pizza sales have climbed by 11% over the past year, with retailers ramping up their frozen pizza promotions by 214%. Additionally, 43% of recent pizza restaurant guests reported that they purchase frozen pizza in a typical week. About 25% of frequent pizza consumers also say they are now opting for cheaper pizza. How often do you eat pizza? How often do you eat frozen pizza?
Photo by Maksim Goncharenok: https://www.pexels.com/photo/person-holding-a-pizza-4773769/